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Advertising Prostitution in Queensland

Advertising Guidelines for Brothels and Social Escort Services

There are rules for how prostitution can be advertised in Queensland.

Advertising published in Queensland must meet Queensland guidelines, even if the advertisement is placed from outside Queensland or published on a website located outside Queensland.

The guidelines apply to:

  • Licensed brothels
  • Sole operator sex workers
  • All other prostitution service providers
  • Publishers.

Guidelines for Advertising Prostitution

It is an offence to publish an advertisement that is not in the approved form defined in the guidelines.

The Guidelines about the Approved Form for Advertisements for Prostitution outline the do’s and don’ts of prostitution ads in Queensland.

Do’s and don’ts of advertising prostitution in Queensland

DODON’T
Ensure your advertisement complies with the guidelines Advertise on TV, radio, or motor vehicles like buses
Apply the guidelines to websites, social media, print and merchandise including posters, cups, and stubby holders

Advertise using stickers, skywriting or billboards

Identify the location of the advertisement – an adult entertainment website has a different expected audience than a community newspaper Imply illegal services

Guidelines for Advertising Social Escort Services

Do’s and don’ts of advertising social escort services in Queensland

It is an offence to publish an advertisement that is not in the approved form defined in the guidelines.

The Guidelines for Social Escort Services advertising outline the do's and don'ts of social escort services advertising in Queensland.

Use our advertising checklists to help create a compliant ad.

DODON’T
Ensure your advertisement complies with the guidelines Publish without checking the guidelines
Apply the guidelines to websites, social media, print and merchandise including posters, cups, and stubby holders Use stickers or nudity
Use the terms ‘non sexual’ or ‘sexual services are not provided’ Imply illegal services

Compliance with Advertising Guidelines

The Authority manages advertising compliance for licensed prostitution in Queensland.

If an advertisement does not meet the guidelines, the Authority may issue a penalty infringement notice or refer the matter to the Queensland Police Service (QPS) for enforcement.

The QPS are responsible for investigating alleged unlawful prostitution, including advertisements for prostitution that do not meet the guidelines.

How the Authority can help

Use our advertising checklists to help create a compliant advertisement.

If you are publishing an advertisement please ensure that it meets the guidelines.

The Authority can provide general advertising advice on applying the guidelines however they are not responsible for checking your advertisement.