Advertising

Advertising Guidelines

Advertisements for prostitution published in Queensland must be in the approved form. It is an offence to publish an advertisement for prostitution that is not in the approved form.
 
August 2007 amendments to the Prostitution Act 1999 provide that the Prostitution Licensing Authority (PLA) may issue Guidelines about the approved form for advertisements for prostitution. The PLA has been in the process of developing these guidelines and at its meeting in March 2008, the Board of the PLA approved the attached advertising guidelines, which will commence operation on 30 May 2008.
 
All advertisements for prostitution published in Queensland, including those for interstate brothels and sex workers, must comply with the guidelines. The guidelines apply equally to advertisers and publishers.
 
From 30 May 2008, the PLA will no longer consider and approve every prostitution advertisement. Instead, any person wishing to place or publish an advertisement must self-assess the proposed advertisement against the guidelines and thereby determine whether the advertisement is in the approved form. An advertisement which complies with the guidelines will be in the approved form.
 
Unless approval of the PLA is specifically required under the guidelines, all advertisements are to be self-assessed. Rather than approving advertisements, the main role of the PLA will be to provide advice to advertisers and publishers on the application of the guidelines. The PLA may be contacted by telephone on 07 3858 9500 or via email at plaadmin@iprimus.com.au for that purpose.
 
In order to assist in the application of the Guidelines, a User Guide to the Guidelines is also available.